All of our lures are made of solid marine brass, are plated by a jewelry-plater, and are hand-painted. All of the gold lures are plated in 22k gold, which makes them super shiny. We finish them with top quality components—don’t go home and put new hooks and rings on these out of the package—not necessary! If your purchase fails beyond the normal wear and tear that happens to a product you are literally throwing as far away from yourself as it will go, let us know; we will make it right. If you talk to us, you’ll find that we stand behind what we say about these products and we want you to have the best experience with them!