We love to fish...we love to eat fish, clean fish, smell fish, draw fish, sing about fish, have fishy and fishing dreams, our wives and kids think we're a couple of pretty fishy blokes and they're probably right. It all started in 1998 when I bought a 1954 BSA Motorcycle that Brett had advertised on the Internet. We continued communicating and realized we both had much in common. We're both musicians with working bands, we both believe in family, like good beer, a nice glass of dry red, enjoy cooking...the list is endless. I (Aaron) finally had to come for a visit in late 2003 so across the pond I went to finally meet my buddy Brett, his family, and play some music too. When I told him about the Luscious Lure™ idea he said "Elmo you're bloody whacked...but I like it!" Elmo's my stage name with the band Little Elmo & The Mambo Kings. I'm also a retired Master Sergeant after 24 years in the army and Brett is an industrial designer. Over the course of the next year and a half we took the idea to reality and Luscious Lure™ was born. We've just begun, it's gonna be way fishy fun, but remember, the worst day of fishing is still better than the best day of work! G'day!