D.O.A. Lures celebrates 30 years making lures in the U.S.A. D.O.A. Lures are the most versatile lure on the market today! Mark Nichols started with one 3" Shrimp and has grown D.O.A.Fishing Lures into a company that now has over 20 different lure families with over 120 different colors. D.O.A. lures now covers both saltwater and freshwater fishing. Whether you're snook fishing in Stuart, Florida, or ice fishing in Vermont, D.O.A. has the right lure for you.