Bomber Lures, makers of the Fat Free Shad, Model A, Long A, and other fish-catching baits, began with an idea—a lure that dives deep, fishes quickly, and comes through the thick wood cover of emerging Texas reservoirs. Today, Bomber Lures produces tournament-winning crankbaits and other lures that lead the industry. Bass, walleyes, stripers, northern pike, and other gamefish all know the power of the Bomber!