Mister Twister Inc. Sheldons' Inc.

Innovation has been the key to Mister Twister's success since the folks there developed the Curly Tail concept in 1972. Up to that time, rubber or plastic lures were stiff worms or grubs; they had little or no action. The Curly Tail changed that, and Mister Twister has been a staple in the fishing industry ever since.

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