Bagley Bait Co.

The personality of any company comes from its founder. Jim Bagley was an inventive, fun-loving, passionate fisherman who became one the most respected legends in the fishing tackle industry. Even in his youth he had an entrepreneurial spirit. His first job as a kid was doing odd jobs in the very industry he would grow to love as he worked for Bill Eger of the Eger Bait Company in Bartow, Florida. Jim developed a keen work ethic and a desire to make quality fishing lures from Mr. Eger. Fueled with a desire to succeed in the fishing tackle business, Jim purchased the dormant Dean Pork Rind Co. in 1954. Jim worked closely with serious bass anglers to develop his line of pork rind baits. His big break occurred when Field and Stream magazine ran an article called “That New Black Magic” describing the Black Magic pork rind eel Jim was making. This put Bagley on the map.

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