Game On! LLC is an innovative artificial lure manufacturer featuring a growing lineup of products designed to catch a wide variety of saltwater and freshwater gamefish. Hand-assembled with quality components, Game On! Lures come in a diverse selection of colors and sizes that mimic all kinds of baitfish. The idea for Game On! Lures was hatched in 2015 by two brothers from Connecticut that both have a lifelong passion for fishing. Anglers near and far quickly took notice in the attention to detail of the lures and their life-like action and fish-catching abilities. Every product from Game On! LLC is ready to be used right out of the package—clip one on and it’s Game On!